Representation of:
Individual people: It varies depending on what sort of product is being promoted, but producers tend to make individual people as perfect as possible, especially if is, for example, a perfume advert the girl used in it would have to be perfect.
Social groups: Representations of social groups can cause people to make stereo-typical views of different cultural groups.
Issues (such as violence, racism, sex) : Different adverts can give people the impression that things they thought were acceptable are not acceptable.
Places: Some media products help to give different places great publicity.
Stereotypes: Media products either enhance stereotypes or undermine them.
Effects include:
Trends in consumption.
Influence on individuals/ mass audiences.
Positive effects (such as good role models).
Negative effects such as copycat violence.
Theoretical models of audience behaviour such as active/passive.
Theories.
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