Individual people: It varies depending on what sort of product is being promoted, but producers tend to make individual people as perfect as possible, especially if is, for example, a perfume advert the girl used in it would have to be perfect.
Social groups: Representations of social groups can cause people to make stereo-typical views of different cultural groups.
Issues (such as violence, racism, sex) : Different adverts can give people the impression that things they thought were acceptable are not acceptable.
Places: Some media products help to give different places great publicity.
Stereotypes: Media products either enhance stereotypes or undermine them.
Effects include:
Trends in consumption: Trends in consumption range from the age range of people phurchasing the product to the time of day that the highest amount of the product is sold.
Influence on individuals/ mass audiences: Media products can encorage individuals or mass audiences to change their style(s) of behaviour by promoting certain views.
Positive effects (such as good role models): The use of celebrity's in an advert can enhcanec the consumers decision to buy the product, for example David Beckham would encorage a lot of people to play football.
Negative effects such as copycat violence: Some negative effects can persuade some consumers to buy one companie's product instead off another's.
Theoretical models of audience behaviour such as active/passive: A research based representation of how an audience behaves, for example the audience are told to laugh in shows such as have i got news for you, so that it prompts the national or in some cases worldwide TV audience to find it amusing.
Theories: Certain thoughts on topics, for example the nazi's short films that allowed them to manipulate the Geramn population into thinking that the Jews were their enemies.
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